Kubla Khan and Its Relation to Romanticism - 2675 Words

Kubla Khan, by Samuel Taylor Coleridge, is one of the most enigmatic and ambiguous pieces of literature ever written. Allegedly written after a laudanum (an opiate) induced dream, the author claims to have been planning a two hundred to three hundred line poem before he got interrupted by a man from Porlock, after which he had forgotten nearly all of his dream. This may have been merely an excuse, and the poem was scorned at the time for having no poetic value, one critic even going so far as to call it more a musical composition than a poem. This is partly true, as the language seems to strive for an aural beauty more than a literary beauty, although it accomplishes both. Like many great artists, Coleridge has been most appreciated†¦show more content†¦Simultaneously, the dome is mocking Heaven, a synonym for paradise, as the dome is a common symbol representing the heavens. This angers nature, and it attacks the dome with the river and the fountain from the chasm. The rive r Alph is directly related to the Greek god Alpheus, who was the river god. According to Greek mythology, a pagan belief, the god Alpheus had fallen in love with Arethusa, the daughter of Nereus and a Hesperides. The Hesperides are a type of nymph whom tend to a beautiful garden, or paradise, of unknown location. Alpheus took the nymph to Sicily, where Artemis, the god of childbirth and chastity, turned Arethusa into a fountain, so that the two could make love by mingling their waters. The mingling of their waters is occurring in this chasm, where the mighty fountain of Arethusa is located. To further this image of sex in nature, which Coleridge loved so much and was a large part of the romantic and pagan idea, the chasm is very much likened to a vagina, with its cedarn cover like pubic hair, and its romantic nature, which could mean either relating to romanticism or romance, both of which could have sexual implications. With fast thick pants, the fountain bursts up and the chasm sp ews out dancing rocks like chaffy grain beneath the threshers flail. Coleridge uses syntax to emphasize the excitement of the climax by not using a comma between the words fast andShow MoreRelatedDifference Between Romanticism And Transendinlalism In American And British Writers1584 Words   |  7 PagesWhich characterized Transendinlalism very differently from that of Romanticism. The difference of Transendinlalism was that it was a literary and philosophical movement, associated with Ralph Waldo Emerson and Margaret Fuller, asserting the existence of an ideal spiritual reality that transcends the empirical and scientific and is knowable through intuition. However, the Romantics thought differently because they that, that romanticism was an artistic and intellectual movement originating in EuropeRead MoreDifference Between Romanticism and Transendinlalism in American and British Writers1616 Words   |  7 PagesDifference Between Romanticism and Transendinlalism in American and British Writers The expression Romantic gained currency during its own time, roughly 1780-1850. However, the Romantic era is to identify a period in which certain ideas and attitudes arose, gained the idea of intellectual achievement and became dominant. This is why , they became the dominant mode of expression. Which tells us something else about the Romantic era which expression was perhaps everything to do withRead MoreKubla Khan a Supernatural Poem8401 Words   |  34 Pages| AbstractThis essay discusses the question of the transforming creative self and the aesthetics of becoming in Samuel Taylor Coleridge s Kubla Khan and Dejection: An Ode , by reassessing certain strands of Romantic visionary criticism and Deconstruction, which are two major critical positions in the reading and interpreting of Romantic poetry. The poetics of becoming and the creative process place the self in Coleridge s aesthetic and spiritual idealism in what I have called a constructiveRead More Why is mo st of Coleridge’s best writing unfinished? Essay1930 Words   |  8 Pagesin English literature. Wordsworth’s lyrical style can be seen influencing many of Coleridges works, from Rime of the Ancient Mariner’ to the very famous ‘Tintern Abby’. Both expressed a poetic impression that created a landmark in English Romanticism. His work revealed that Coleridge was influenced by the natural and intrigued by the supernatural, yet the concerns that he expressed within his works, â€Å"anticipating modern existentialism†[1], were innovative and daring and therefore managedRead More The Composition and Publication History of Samuel T. Coleridges Kubla Khan2601 Words   |  11 Pagesand Publication History of Samuel T. Coleridges Kubla Khan Although the exact date remains unknown, it is believed that Samuel Taylor Coleridge wrote his poem Kubla Khan sometime in the fall of 1797 and began revisions of it in the early spring of 1798. Interestingly, although no original manuscript has been found, the Crewe Manuscript of Kubla Khan was discovered in 1934. Currently, the Crewe Manuscript is the earliest know version of Kubla Khan and is believed to have been written around 1810Read MoreUse Of Memory And Dreams During The Romantic Era1248 Words   |  5 PagesWilliam Wordsworth, and Percy Shelley. Samuel Coleridge is notoriously known for his poem Kubla Khan or, A Vision in a Dream, A fragment, not only for its story but for how the poem originated. Kubla Khan’s entire existence is because of a dream Coleridge had while on an anodyne prescribed for his poor health. He slept for approximately three hours and vividly dreamt of the beginning, middle, and end of Kubla Khan, which consisted of hundreds of lines. Upon waking, Coleridge retrieved a pen and paperRead MoreOrientalism : The Romantic Era Of British Literature And Meshes Essay2475 Words   |  10 Pages Set I 1. Orientalism played a huge role in the Romanticism movement. Romantic orientalism expands the key points of the romantic era of British literature and meshes it with the exotic nature or the oriental fantasy of the east. The romantic period in Britain was recognized as a time of global travel and exploration, accession of colonies all over the world, and development of imperialist ideologies that rationalized the British takeover of distant territories. Many of the poets of the nineteenthRead MoreVictorian Period2321 Words   |  10 Pagesfree, the powers of imagination, individuality and a rebellion to tyranny are some of the ideas the romantic period brought to society’s attention. While rejecting neoclassical views of order, reason, tradition, society and formal diction. Romanticism allowed people to get away from the constrained rational views of life and concentrate on an emotional and sentimental side of humanity. The definition of poetry by William Wordsworth, (an important poet of the romantic period) exemplifies theRead More Comparing Coleridge and Wordsworths Views on Peoples Relationship to Nature3084 Words   |  13 Pageslife and underlines the serene aspect of nature. In order to imply a connection between nature and the human mind, Wordsworth uses the technique of identification and comparison whereas Coleridge does the opposite in The Ancient Mariner and Kubla Khan. Both admire natures healing strength and hope that their children will grow up in a natural environment instead of growing up in cities. For Wordsworth nature seems to sympathise with the love and suffering of the persona. The landscape

Top Geopolitics Essay Topics Choices

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Marketing Planning and Control for Hubbard Foods- myassignmenthelp

Question: Discuss about theMarketing Planning and Control for Hubbard Foods. Answer: Introduction Hubbard Foods Ltd. is a renowned breakfaster cereals manufacturer based in Auckland city, New Zealand. The company has acquired the remarkable position for selling the high quality and different flavored cereal foods and has created a greater customer base. The cereal products are sold under the renowned Hubbard Brand and private labels. Dick Hubbard, the founder, started the company in 1989, but later stepped down as CEO in the year of 2004 (Hubbards.co.nz, 2018). The company has strengthened the position among the top three players in the New Zealand market after Sanitarium and Kelloggs. The study would be developing the situation analysis of Hubbard Foods for Light Right Museli Cereals for the breakfast. It has been observed that food and beverage industry contributes a larger amount of economy in New Zealand. Every one person in five in New Zealand works for the food and beverage sector. It is needless to mention that the food and beverage sector earns over half of the merchandi se export earnings. The study would thus present the ideas about the organisational strengths and weakness to ensure the business potentiality in a competitive scenario. Background of the Product Light Right Museli Cereals of Hubbard has captured the leading position among the breakfast cereals all over the world. The extensive breakfast cereal range of New Zealand has taken both the national and international recognition. This Museli Cereals is a light food products with yougurt compound flakes and freeze-dried feijoa pieces along with some extra apple fruits, bran sticks, wheat flakes, and yummy rolled oats (Nbr.co.nz, 2018). The product contains 39% less sugar and the product got approval from the Heart Foundation (Productsfromnz.com, 2018). The appropriate amount of nutrients and ingredients are mixed to produce this cereal meal. It quenches the need of the healthier breakfast in daily lives. The product has the higher selling rate on the domestic market of Auckland, New Zealand. The company is thus looking forward to expand the selling areas in other cities of New Zealand. Internal Environment of the Company The internal environment of the company is associated with the skilled staffs, effective organisational culture, and advanced technological use for producing the high quality and healthier breakfast products. This privately owned company employs nearly 160 staffs in the factory situated at Auckland (Hubbards.co.nz, 2018). People who are knowledgeable enough in using the advanced technological tools to produce high quality cereal meals are associated with the company. The efficient technical knowledge and the diverse organisational culture are the major success factors of the company. The multiculturalism observed within the company develops the higher value for the products that helps in increasing the sales ratio. The major strength of the company is the high quality cereal products with rich nutrients and healthy ingredients. The demands of the healthier breakfast meal are the major aspect of increasing sales of the company. On the other hand, the company lacks the sound advertising strategy for promoting the products in the market (Sbc.org.nz, 2018). The poor promotional strategy is the major weakness of the company. The rival companies like Kelloggs and Sanitarium are using the effective advertising strategies to draw the attention of the customers largely. In compare to the competitors, the lack of thee effective promotional strategy can be disadvantageous for the long run. Five Ps of Marketing The Five Ps of marketing determines the business potentiality in terms of analyzing the people, product, place, price, and promotion. The analysis of these marketing components is presented further. People Hubbard Food is focused on selling the cereal meal by targeting people who prefer healthier diets in their breakfast. Light Right Museli Cereals contains the rich ingredients with extra nutrients that are healthier for maintaining a balanced diet in their breakfast (Futureintech.org.nz, 2018). Especially, the young generation, who are much conscious about the healthier diet, prefer the healthy breakfast. On the other hand, the mothers who are much concerned about the rich nutrients for their children. Considering such needs, the company is targeting the customers between the age group of 20 to 40. It is expected that the sales ratio would be increased depending on the demands of this high nutrient product. Moreover, the company is paying attention towards the food packaging as well. The customers opt for the effective packaging services to keep the product safe. Product The company recognizes the needs of the high quality and healthier breakfast meal that would increase the demand for the future prospects. Light Right Museli Cereals includes the ingredients that are healthy for both the adults and the adolescents. The existing products of the company have gathered the higher level of customer base not only in domestic market, but in international market as well (Shi et al., 2017). The light and healthy ingredients with rich nutrient value mixed in this cereal product are expected to generate more customers preferences in a significant way. Price Hubbard Foods has structured the moderate price for Light Right Museli Cereals. The customers belong to upper and middle class can afford the products for their daily use. The moderate pricing structure is expected to increase the customer base for the brand. Place The Auckland market is surrounded with the upper and upper middle class customers who are much fond of the high quality ingredients in their breakfast meals. However, the ingredients used for preparing this meal are quite expensive (Renton, Daellenbach Davenport, 2016). The product would be available in the grocery shops and the departmental stores. The people visit these places more often. Therefore, it is expected that people in Auckland that have the higher income rate would easily pay for the products that have high nutritional values. Promotion The promotional strategies undertaken by the company determines the business potentiality to attract more customers. It has been observed that the greater promotional activities help the company to achieve the competitive advantage (Chen et al., 2015). Especially, the New Zealand food market is associated with the higher level of competition with the greater competitors like Sanitarium and Kelloggs. Hubbard Food needs to work on their advertising strategies to gather the attention of more customers. In order to remain competitive, it is essential for the company to strengthen their position in this aspect. External Environment The external market is associated with two major factors, the micro environment forces and macro environment factors. While operating in the New Zealand market, Hubbard Foods is concentrating on both of the environmental factors in a significant way. Micro Environment The micro environment is surrounded by the suppliers, competitors, and the market. The major suppliers of Hubbard Foods are the local farmers, packaging suppliers, and the local distributors. The local farmers supply the basic ingredients for preparing the cereals. On the other hand, the customers demand for the greater packaging systems (Tomczak, Reinecke Kuss, 2018). The company deals with the suppliers who supply the materials for the packaging process. The packaging material helps in preparing the attractive packages for the customers. The company can sell the products through the grocery shops. The personal marketing process can be applied in such method. The local distributors play a remarkable role to supply the products. The market is highly competitive and the effectiveness of the key players in the market posing more challenges for the company. The highly competitive market demands for the unique strategic decisions that would help them to strengthen the position for a long run (Tomczak, Reinecke Kuss, 2018). The company is thus looking forward to develop the unique taste and flavor of the cereal with rich ingredients. The market demands are taken into account. Another most considerable factor is the market competitors. It has been observed that the company face majority of the challenges from two key players in the New Zealand market, Sanitarium and Kelloggs. The unique promotional strategies and the effective business strategies used by these market players are quite challenging for Hubbard Foods. It is necessary for the company to adopt more technicalities to develop the better strategic method that can strengthen the competitive positioning in this market. Macro Environment The macro environmental factors such as political, economical, social, technological, legal, and environmental factors have the remarkable influence on the food industry in New Zealand. The political influence on the cereal food industry is much considerable. The political parties are much concerned about the food policies for developing the health and nutritious values on the food products by eliminating junk foods (Maile, Kizilbash Miller, 2015). However, the internal corruptions in the political scenario are affecting the food industry in New Zealand. On the other hand, the food and beverage industry is significantly contributing to the New Zealand economy. Moreover, targeting the customers with higher income rate also increases the economy level. In addition to this, the money earned from the food export business is invested to the food production. Hence, the economic influence is also quite effective for the company. The social factor is much recognizable. In todays world, the young generations are much fond of the healthier diet due to their health consciousness. In fact, mothers are also looking forward to grab the best cereal products that are enriched with high quality ingredients and nutrients. Therefore, the social demands for the cereal breakfast are also quite remarkable. Finally, the development of the technologies is beneficial for the food production house (Nzstory.govt.nz, 2018). The use of the latest technologies is contributing towards the betterment of the food industry, especially in the nutritious cereal food and beverage industry. Competitor Analysis The two major competitors for Hubbard Foods are Sanitarium and Kelloggs. The further study would present the competitor analysis of these companies that pose challenge for Hubbard Foods. Sanitarium Sanitarium Group has captured the leading position in the breakfast cereal market in New Zealand. It offers the non-dairy beverages and vegetarian meals to the customers. The 119 year heritage is creating the greater impact on customers minds (Nzstory.govt.nz, 2018). The effective promotional strategy, the value chain process, and the remarkable distribution process are the core business of the company that have drawn the attention of the customers and strengthened the competitive position. Kelloggs Kelloggs is another leading market player in the cereal food market of New Zealand. The core value of the company is to create the unique culture and behaviours for the long term sustainability of the business. The company seeks to create the meaningful connection for improving the lives. The company identifies the benefits of the cereal products and mixes ingredients to quench such needs of the potential customers (Scrinis, 2016). The company believes in diversity and inclusion and develops the market segment on basis of the diverse demands. On the other hand, the effective promotional strategy is also much remarkable for considering the high level of customer base. SWOT Analysis The SWOT analysis of Hubbard Food is presented further: SWOT Analysis Strengths Weaknesses Threats Opportunities 1) High quality of the cereal meals 2) Effective brand identity 3) Moderate Pricing Structure 4) Place distribution 1) Poor promotional strategy 2) Outdated workflow 3) Lack of specific strategic vision 1) Market competitions 2) Seasonal variation 3) Changes in the product style 1) Growing demands in the cereal market 2) Technological development 3) Increasing economic value Table 1: SWOT analysis of Hubbard Foods (Source: Marsden Arce, 2017) Key Customers Managing the customer needs is the basic motif of the company. The Light Right Museli Cereals is introduced to the market to satisfy the need of the higher nutrients cereal breakfasts (Productsfromnz.com, 2018). Considering such needs of the customers, the company has paid attention to two different customer segmentations. Firstly, the company has targeted the customers between the age group of 20 to 40 in the demographic field. Secondly, in the psychographic parameter, the company has targeted the young adolescents and adults who are much conscious about health and prefer healthy cereal meal for breakfast. Conclusion The study develops the idea about the marketing plan and control of Hubbard Foods. The study suggests that the company is launching the Light Right Museli Cereals concentrating on the target customer segments. Customers between the age group of 20 to 40 are targeted for selling the products. The continuous competition from the key market players, such as Sanitarium and Kelloggs is posing the considerable challenges for the company. With the help of the market opportunities, the company requires implementing the unique business strategies and effective promotional marketing to strengthen the competitive position for a longer time. References Chen, E., Flint, S., Perry, P., Perry, M., Lau, R. (2015). Implementation of non-regulatory food safety management schemes in New Zealand: A survey of the food and beverage industry.Food control,47, 569-576. Futureintech.org.nz, (2018).Employer profile: Hubbards Foods - Futureintech. [online] Futureintech.org.nz. Available at: https://www.futureintech.org.nz/55/employers/hubbards-foods [Accessed 3 Apr. 2018]. Hubbards.co.nz, (2018).Hubbards. [online] Hubbards.co.nz. Available at: https://www.hubbards.co.nz/what-we-make/ [Accessed 3 Apr. 2018]. Hubbards.co.nz, (2018).Hubbards. [online] Hubbards.co.nz. Available at: https://www.hubbards.co.nz/all-about-you/ [Accessed 3 Apr. 2018]. Maile, C. A., Kizilbash, A. H., Miller, G. (2015). Toward Promotion of the Marketing Planning Process. InProceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference(pp. 572-572). Springer, Cham. Marsden, T. K., Arce, A. (2017). The social construction of international food: a new research agenda. InThe Rural(pp. 87-106). Routledge. Nbr.co.nz, (2018).Hubbard Foods. [online] The National Business Review. Available at: https://www.nbr.co.nz/category/category/hubbard-foods [Accessed 3 Apr. 2018]. Nzstory.govt.nz, (2018).Sanitarium - a great product born of New Zealand!. [online] Fernmark.nzstory.govt.nz. Available at: https://www.fernmark.nzstory.govt.nz/brands/100013 [Accessed 3 Apr. 2018]. Productsfromnz.com, (2018).Hubbards 'Light Right Berry Breakfast Muesli Cereal' - Hubbard's Breakfast Cereals / Muesli - Products from New Z. [online] Productsfromnz.com. Available at: https://productsfromnz.com/1834+Hubbards+%27Light+%26+Right%27+Berry+Muesli+450g [Accessed 3 Apr. 2018]. Productsfromnz.com, (2018).'Light Right Feijoa' Hubbard's Flakes Cereal - Hubbard's Breakfast Cereals / Muesli - Products from New Zealand. [online] Productsfromnz.com. Available at: https://productsfromnz.com/2000+Hubbards+%27Light+%26+Right%22+Feijoa+Frolic+Meusli+450g [Accessed 3 Apr. 2018]. Renton, M., Daellenbach, U., Davenport, S. (2016). Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector.Journal of Brand Management,23(3), 289-305. Sbc.org.nz, (2018). [online] Sbc.org.nz. Available at: https://www.sbc.org.nz/__data/assets/pdf_file/0003/55587/Hubbards-SDR-Case-Study.pdf [Accessed 3 Apr. 2018]. Scrinis, G. (2016). Reformulation, fortification and functionalization: Big Food corporations nutritional engineering and marketing strategies.The Journal of Peasant Studies,43(1), 17-37. Shi, N., Narciso, J. O., Gou, X., Brennan, M. A., Zeng, X. A., Brennan, C. S. (2017). Manipulation of antioxidant and glycaemic properties of extruded rice based breakfast cereal products using pomelo fruit by-product material.Quality Assurance and Safety of Crops Foods,9(4), 489-495. Tomczak, T., Reinecke, S., Kuss, A. (2018). Introduction. InStrategic Marketing(pp. 1-18). Springer Gabler, Wiesbaden. Tomczak, T., Reinecke, S., Kuss, A. (2018). Marketing Implementation and Management Control. InStrategic Marketing(pp. 223-244). Springer Gabler, Wiesbaden.

Letter to Joey Franklin for Working at Wendys free essay sample

Dear Joey Franklin, I read your story and there was a few things that hit me throughout this passage. A few of them being the sense of honesty and humility you hold, the honesty towards the people you work with and the general awareness and involvement to those you got to share this time of your life in close relation with. The genuine interest you expressed towards your co-workers truly assisted in the theme of community being portrayed by you in the narrative. I would like to particularly shift focus on the moment in the story when Danny came to you, throwing himself humbly into an organic relational situation in which you expressed a deep level care and genuine modesty for helping him with his troubles. Not only did you cover his shift over the weekend so he could attend the date with Tonya; but when he came to you asking for advice on how to ask her to prom you gave him the incredibly thoughtful response to quote Shakespeare’s 18th sonnet. We will write a custom essay sample on Letter to Joey Franklin for Working at Wendys or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Beyond this, you actually went home and printed it out for him so he could fully utilize your advice in winning his crush over. This goes to show that your temporal unfortunate experience of working at Wendy’s has effected more than your life in a positive way. I am very fortunate and happy to have been able to read your account of how sacrifice and hard work; along with investing in the relationships you were given in your situation has effected not just your life, but the lives of the people you worked worked with. With much regard and sincerity, Max Nelson